Lean B2B Marketing with Ambition, Focus and Speed
Why a SWAT Team?
A SWAT team is a highly trained special forces unit that uses special weapons and tactics to execute an ambitious, mission-critical, high-stakes operation with precision and speed.
A Growth SWAT Team is a unified B2B Marketing, Product & Sales team that acts like a “special forces unit” for accelerated growth results.
The Growth SWAT Method
The Growth SWAT Method was born from years of experience helping small, ambitious B2B teams do more with less through focus, alignment, and speed.
What worked time and time again was a laser-focus on the right product and buyer group and the alignment of limited sales and marketing resources into a special forces unit and operation.
With our approach, you will be able to make accelerated traction with brand awareness, relationships, trust and pipeline each quarter.
There are 6 steps to our proprietary Growth SWAT Method to accelerate results in a crunched timeline.
Why the Growth SWAT Method Works
It's a strategic operation that
- acts as one unit
- has a shared goal
- is hyper-focused on a target group
- articulates value
- builds trust
- is highly skilled with precision execution
It works because it’s strategic, not reactive. We align product, marketing, and sales around a shared goal, building consistency, trust and growth that compounds over time.
About Us
Why Us?
Our Approach
Our Approach
We're a different type of marketing agency. We simplify complexity. We focus your strategy. And we help your team deliver results that last.
Our Approach
Our Approach
Our Approach
Our approach combines ambition with structure and precision, a proven method that balances strategy, brand, and growth.
Our Team
Our Approach
Our Team
We’re a team of seasoned B2B marketing and sales professionals who believe focus creates momentum. We bring clarity, creativity, and calm to the growth process.
Our Services
Growth SWAT Team Services
We help you:
- Identify your most valuable growth opportunities
- Build clear, confident messaging
- Align your teams and systems
- Execute with precision and purpose
Ways to engage:
1) Initial Strategic Assessment and Plan
- Develop a Growth Diagnostic about your fastest route to revenue growth in 12 months
- Define your ideal buyers and buying committees and develop value messaging
- Assess internal resources and identify key members of the internal Growth SWAT Team
- Build a strategy and deliver a clear, concise and lean strategic marketing and sales Growth SWAT Plan for 4 quarters to build brand, trust and revenue momentum with your most lucrative buyers
2) Fractional Marketing SWAT Leader
- Provide a Fractional Marketing Leader who will be embedded into your business for 12 months
- Guide and mentor your Marketing, Product and Sales team to operate in unison as a lean and efficient growth SWAT team that drives impact quarter on quarter
3) Full Growth SWAT Team Engagement
- Build a Marketing, Product and Sales "Growth SWAT team" with partial or all external resources
- Bring in resources from the Agency side of our business where needed
- Lead and execute the Growth SWAT operation for 4 quarters
4) Private Equity Interim-CMO/ Marketing Audit & Advisory
- Advisory to private equity firms about how they can elevate the effectiveness of their portfolio company marketing organizations.
- Interim CMO
Marketing Agency Services
Creative & Content
Creative & Content
Creative & Content
Digital Assets
- Product videos
- Brand videos
- Corporate videos
- Persona-based value proposition videos
- Ads
Content
- Blogs
- Articles
- White Papers
- eBooks
- Infographics
Social Media & PR
Creative & Content
Creative & Content
- Founder social media strategy, content and posting strategy
- Corporate organic social media strategy & management (LinkedIn, YouTube, Facebook)
- PR strategy tailored to your stage of company growth
Corporate Branding
Creative & Content
Corporate Branding
- From start-ups to a full corporate re-brand, we can tailor a package that suits your needs.
- We have a lean approach to creating a differentiated and memorable corporate identity that stands out in a competitive market and resonates with employees, partners and clients.
- We address brand architecture, corporate vision, mission, values, na
- From start-ups to a full corporate re-brand, we can tailor a package that suits your needs.
- We have a lean approach to creating a differentiated and memorable corporate identity that stands out in a competitive market and resonates with employees, partners and clients.
- We address brand architecture, corporate vision, mission, values, name, brand persona, corporate voice, logo, visual brand, brand guidelines, corporate video, brand videos.
Our Founder
Karolina Kocalevski
Karolina Kocalevski has a passion and talent for business growth, building brands and developing winning B2B go-to-market (GTM) playbooks. She is a former public and private company CMO, with 17 years of marketing leadership experience in the US. For 30+ years she has developed B2B growth strategies and executed marketing programs that achieved significant revenue wins, market share gains and two successful exits.
Her experience in large enterprises includes growing business units at Thomson Reuters, PwC, and McGraw-Hill, which she later applied to mid-sized B2B tech firms eClerx, Orion Innovation, Exiger and Bureau van Dijk. She was a key member of the management teams of two companies that achieved successful exits - Bureau van Dijk was sold to Moodys Analytics for a $3B valuation, and Exiger was sold to Carlyle and Insight Partners for a $1.2B valuation.
Her early career as an auditor and consultant at Deloitte laid the foundation of her business acumen, further solidified with an MBA at the Johnson Graduate School of Management at Cornell University and Bachelor of Business from the University of Technology, Sydney. She has a track record of success across industry segments including Fintech/RegTech, B2B SaaS, Professional Services, Managed Service Providers (MSPs)/IT Services, Business Process Outsourcing, Cybersecurity and Publishing.
She resides in New York.
Connect on LinkedIn - https://www.linkedin.com/in/karolinakocalevski/
"Karolina completely transformed how we ran PwC’s flagship CEO Survey. With her hands-on leadership, determination, and creativity, she reimagined our outreach and engagement approach, resulting in 10X participation from top Fortune leaders. Her strategic thinking and ability to move fast made a huge difference. Karolina combines creative vision with a laser focus on results. She spots growth opportunities, builds a plan, and brings bold ideas to life... all of which have an impact over time, building the organization's execution muscle. Her work didn’t just expand the survey’s reach; it elevated its credibility and impact, setting a new standard that kept growing year after year."
– Artemis Vallianatos, B2B Brand Leader, McKinsey
Karolina provided exceptional strategic marketing advice for my company, Vivante Global. Her insights were sharp, actionable, and tailored to our unique needs. The strategies she recommended are not only innovative but also practical, and I’m excited to implement them to drive our growth.
Mike Andrew, Founder, Vivante Global
Karolina is one of my all time favorite marketing advisors. She’s one of the most caring and thoughtful people I’ve ever had the pleasure of working with. She’s forced me to confront the hard questions and that’s been singlehandedly responsible for getting my business to where it is today.
Kevin Shen, Founder, Dream Studio
"I’ve had the pleasure of working alongside Karolina and I couldn’t be more thrilled to see her launch her own marketing consultancy. Karolina is an exceptional marketer — strategic, creative, and deeply attuned to what drives meaningful results. What really sets her apart is her positive, can-do attitude. She brings a glass half full mindset to every challenge, inspiring those around her to think bigger and push further. Karolina is also incredibly approachable and collaborative, making her a trusted partner and a joy to work with. I have no doubt that her new venture will thrive under her leadership, and any business lucky enough to work with her will be in expert hands."
– Kelly Innis, Change Management Consultant
Let's Talk
Free 1 hour consultation about how you can grow your B2B business faster.